Вебинары онлайн: как они проходят, польза и преимущества вебинаров

В последнее время огромное распространение получили вебинары, которые представляют собой различные мероприятия, проводимые в режиме онлайн. Их тематика может отличаться огромным разнообразием – данные онлайн-конференции нашли широкое применение для обучения, ведения бизнеса, проведения презентаций различных товаров и услуг и пр. Продвинутые пользователи называют несколько причин такой высокой популярности мероприятий – вебинары имеют такие преимущества:

• Высокая экономичность для участников по сравнению с офлайн мероприятиями и тренингами.
• Отсутствие расходов на переезд, проживание в гостинице и пр.
• Широкий охват аудитории, возможность участия из любой точки земного шара, где имеется компьютер или мобильное устройство и интернет.
• Огромное разнообразие тематик для мероприятий.

Польза от вебинаров очень большая – как показывает практика, их эффективность практически ничем не уступает эффективности офлайн-мероприятий. При этом организаторы полностью избавлены от необходимости поиска места для проведения конференции, организации условий для проживания участников и прочих проблем. Все, что от них требуется – разработать интересный сценарий, подобрать демонстрационные материалы, пригласить ведущего или спикера в случае необходимости, позаботиться о технической стороне и при необходимости заручиться поддержкой модератора.

Многих новичков интересует вопрос – как проходят вебинары онлайн? Как правило, данные мероприятия проходят по схожей схеме. Организатор размещает в сети рекламу или баннер предстоящей конференции, при нажатии на который пользователь попадает в регистрационную форму. От него требуется ввести свой электронный адрес, на который позднее будут направлены инструкции для дальнейшего участия в мероприятии. Если вебинар будет платным, пользователю предложат оплатить стоимость участия одним из удобных для него способов – в большинстве случаев это перевод денег на электронный кошелек, банковскую карту или оплата при помощи стороннего платежного сервиса. После прохождения регистрации пользователь получает письмо с информацией о предстоящем вебинаре, некоторые организаторы предлагают ознакомиться с интересной информацией, затрагивающей тематику мероприятия, либо пройти опрос или небольшое тестирование. Всего будущий участник может получить несколько подобных писем. Примерно за полчаса-час до начала конференции отправляется письмо со ссылкой на вебинарную комнату и паролем (при организации закрытого платного вебинара).

Для чего же нужны вебинары? Сегодня они представляют очень удобный, эффективный и востребованный инструмент для ведения бизнеса и обучения, который может составить прекрасную конкуренцию различным тренингам и курсам, проводимым в режиме офлайн. С их помощью вы можете получить новые необходимые вам знания и умения, а также успешно привлечь покупателей и клиентов, заинтересованных в ваших услугах.

90000 How Do Webinars Work? A Beginner’s Guide to Webinar Marketing 90001 90002 Even though webinars have been here for a long time, with the continuous rise of video content’s popularity in marketing, web presentations are the way to go. 90003 90002 If you’re new to webinar marketing, read along and find out what webinars are, their main benefits, and how to create them. 90003 90002 Table Of Contents 90003 90008 What is a webinar? 90009 90002 Webinars (web seminars) are video presentations, workshops, or lectures hosted online, usually via webinar software.These online events are usually interactive, business-related and allow you to share your knowledge with virtually anyone in the world. 90003 90002 Web presentations and conferences are a highly interactive form of marketing and can be used as a relationship-building or authority-building tactic. But the possibilities are endless. You can even use webinars for internal team meetings if you’re part of a remote team. 90003 90002 Planning a webinar is so much easier than organizing a seminar or lecture in real life.Mainly because you do not need to have a big venue to host a large number of attendees. You can invite people from all around the globe, to meet in real-time, and if they can not participate live, you can record the webinar and send them the recording later. 90003 90008 What are the benefits of a webinar? 90009 90002 So, now you know what webinars are. But why do you 90019 need 90020 webinars? 90003 90002 Here are the main reasons you should host a webinar: 90003 90024 90025 First of all, they help you build a list.Every registered person is a new contact in your database. 90026 90025 Online seminars establish you as an expert, a trustworthy and reliable source of information in your industry. They allow you to share your expertise with your target market. You can personally provide solutions to their problems, which can clear their doubts over your product. 90026 90025 If you record your webinars, they will serve you as valuable content you can share with your audience later. 90026 90025 By registering, people are demonstrating an interest in what you are offering — they become qualified leads, making it easier to nurture and convert them.90026 90025 They can help you train and onboard new employees in a ‘fun’ way — it’s always better to explain important issues by talking, not writing long-form text. 90026 90025 Every web seminar you run gives you many branding opportunities. With webinars, you build brand awareness and set the brand voice. 90026 90037 90002 Michael Leszczynski, Content Marketing Manager at GetResponse, says: 90003 90040 90002 Here, at GetResponse, webinars play an important role and not just because we provide webinar software.We use them to onboard new customers, support our product launches, and establish authority when inviting world-class experts. 90003 90002 We also use them internally, when onboarding and training our new employees who are joining our remote offices. They’ve been great for knowledge-sharing, especially given the fact that you can record and re-use the content later. 90003 90045 90008 Webinar types 90009 90002 There are many types of web seminars you can use to achieve specific goals, or to adjust to the needs of your audience and your business.Here are some of the most popular types of content and techniques you can use while video conferencing and planning your webinar marketing strategy. Follow by them, are the most popular webinar types categorized by the goals you can achieve with them. 90003 90050 Webinar content types 90051 90002 If the purpose of your webinar is educating your audience, the web presentation itself should provide accompanying educational visuals — and presenting what you want to convey in presentation slides is the easiest option.90003 90002 Here’s how we do it with GetResponse webinars: 90003 90056 90002 90019 A quick tip: 90020 The first slide of your presentation should have all the important «technical» info — how long will the webinar last, whether it will be recorded & sent to participants, and the agenda for the video seminar. 90003 90002 There’s, of course, more to creating an engaging presentation. If you’d like to learn more about the best practices, read this article on how to create a webinar presentation and this post by Chloe West.90003 90002 Creating a web seminar in a live-video format is great if you want to build closer relationships with your customers or to conduct a team meeting. It’s very personal, and you can show the «human side» of your business in a professional way. This type of webinar could also be useful if you’re making a video presentation of a physical product. 90003 90002 When you’re hosting a webinar, your audience can use the chat option to ask questions or answer yours. It builds the relationship between you and establishes your authority when you provide answers to their problems in real-time.People feeling seen by you makes the connection stronger and creates a bond that keeps the customers coming back to you. 90003 90002 You can use the whiteboard to better visualize more complex topics. By drawing over charts, images, or mapping out various concepts from scratch, you can help your audience follow your thought process. 90003 90069 A GetResponse webinar using the whiteboard mode 90002 90019 Quick tip: 90020 While explaining concepts on whiteboards during the web conference, do not hestitate to collaborate 😉 90003 90002 If you need to do an online presentation on a specific topic more than once — or maybe you even need to do it regularly — you can use a pre-recorded webinar instead.This option is also useful if you’re doing a webinar with a guest-speaker who’s unable to schedule a meeting around the time that best fits your audience. 90003 90002 Once you’ve got a polished presentation, all you need to do is hit the play button once the webinar has started. To make sure the video presentation remains personal and your audience is happy with the experience, you can run the chat and answer their questions live while the pre-recorded webinar is running. 90003 90002 This is a common practice among SaaS companies that need to run product training webinars for their new customers on a regular basis.90003 90002 When your topic requires demonstrating some step-by-steps in software or online, there’s no better way to do it than by sharing your desktop. The attendees will be able to see exactly what you’re doing and follow along. This format is especially useful while onboarding new users to your software. 90003 90002 You can also use screen sharing if you’ve created your presentation in a non-standard way, e.g., using Prezi. Since these are not based on slides, the best way to present them is through sharing your screen with your audience.90003 90002 The same applies if instead of using one presentation, you’re sharing multiple apps or files like spreadsheets. Rather than taking screenshots and adding them to your presentation, you can share your desktop and jump between different apps freely. 90003 90002 A polling tool is something that will provide both you and your audience with stats and information not available anywhere else. You can set it to be either anonymous or public. 90003 90050 Webinar types by different purposes 90051 90002 90019 1.Educational 90020 90003 90002 If you want to educate your audience on the field you’re an expert within, webinars are one of the most effective ways to do it. To run an educational webinar, it’s best to use well-prepared slides or a whiteboard video, as it utilizes the visual capabilities of webinars. 90003 90002 Also, do not be afraid to ask external expert speakers to collaborate with you! 90003 90002 90019 2. Product webinars 90020 90003 90002 When you have a great product to showcase to a lot of people, turn your usual event-goers to webinar participants.You can give them a detailed presentation, including every detail, answering their questions. While running a product webinar, you’re educating the participants and getting their attention with your product, so you’re able to nurture your leads and even convert them into actual customers, making a sale. This allows you to collect the much-needed feedback on your product or tool. 90003 90002 90019 3. User onboarding 90020 90003 90002 If your company is offering software, you will benefit from a user onboarding webinar the most.Make sure the learning curve is as soft as possible by inviting new users to participate in a webinar that you run for newbies regularly, for example, once a month. Run a user onboarding webinar making use of a screen sharing option. 90003 90002 90019 4. Employee training and team meetings 90020 90003 90002 Of course, running webinars to convert is beneficial to your business. But that should not stop you from using webinars for team meetings and training your employees when you have a remote team, or a team too big to fit into a room together.90003 90002 90019 5. Lead generation and list building 90020 90003 90002 When you promote your webinar across different channels, focus on one persona that you’d like to attract. When they register, they will trust you with their email address, and that’s the starting point. You’ll gain valuable and interesting leads you can follow up with, and nurture them into conversion later. You can also host paid and free webinars with the help of marketing funnels. 90003 90002 90019 6. Customer retention and nurturing 90020 90003 90002 While hosting inspiring webinars may be great to attract new people to your brand, it’s equally as good for nurturing customers that are already on board with you.The personal relationship you build along the way is key to keep them coming back. With such webinars, they can keep track of your newest products and announcements. It’s also a great opportunity for your clients to ask important questions when you’re more approachable than ever. 90003 90008 How to run a webinar & webinar best practices 90009 90002 If you’re wondering how to start creating webinars, here are a few webinar tips, and steps you need to take. 90003 90050 1. Choose the right topic, title, and format 90051 90002 First of all, think of what the purpose of your webinar will be.90003 90002 Is it to generate leads, grow your list, sell a product, or onboard new users? 90003 90002 Then, decide on the topic. What is the most important knowledge you can share with people in an hour or so? If you’re looking for inspiration for your webinar’s content, you can run through your other content’s stats to see what drives traffic to your site, and what your audience is the most interested in. This step will definitely ensure a higher engagement. 90003 90002 Remember to be precise.It helps people understand what they’re signing up for, and it also helps you with your landing page’s SEO. Consider naming it with a question, e.g., ‘How to make a webinar sale? Free webinar with * an industry influencer * ‘. Whether it’s a webinar directed towards people new to the subject or experts, specify it. It will save you from lots of negative opinions like «I already knew that» and «It was too complicated; I need to know the basics first. «. 90003 90002 When you’ve decided on the topic, choose a format that would suit your webinar’s needs.90003 90050 2. Choose the presenters & team 90051 90002 When preparing for a webinar, you’ll need to pick a qualified presenter. It should be a person who’s knowledgeable on the subject, not afraid of public speaking and answering tough questions, has good charisma and is at least a bit immune to stress. Of course, your web seminar can have more than one presenter. 90003 90002 Then, you can choose an assistant, who could admin the chat and possibly answer some of the audience’s questions while the speaker continues with their presentation.90003 90002 After you’ve found perfect people who will create the webinar’s content, you can also ask someone (or a few people) to take care of the technical side of your web seminar (make sure the Internet connection is strong and that you can be heard and, if required, seen) 90003 90050 3. Plan out the content 90051 90002 Planning is crucial If you want to construct an online seminar that’s engaging from start to finish. 90003 90002 Webinars that involve the presenters running through subjects in chaos and stumbling are not the best and most memorable.If you plan your webinar right, it should deliver on your promise, and have the perfect amount of content for your audience to absorb. 90003 90158 The outline 90159 90002 When you know the topic and purpose of your online seminar, it should not be hard to create an outline. Remember that the average webinar lasts about 40-60 minutes, so that’s the standard timeframe you’re going to work with. If you’re creating a prerecorded webinar, create a storyboard first, just like a film director would.90003 90158 The structure 90159 90002 The content you provide throughout the webinar should be engaging enough to keep the participants until the end. You can also tease a bonus at the start, to create an incentive to keep watching. Then, it should naturally lead into a paid offering, if that’s a part of your webinar’s purpose. There’s an 80-20 rule for this — make the webinar 80% solid content, and you can promote your product for the remaining 20%. 90003 90002 Always start by welcoming participants.Ask them where they are joining you from, and you’ll create instant engagement. 90003 90002 Make the participants sure that’s the right place for them to be, by specifying who will benefit from the online seminar. Also, introduce not only the subject of your webinar, but yourself. Start with a relatable story to prove you’re trustworthy and keep it brief. 90003 90002 Remember to always save some time in the end for a Q & A session. Mention it at the beginning so that the audience will have time to think through the questions they want to ask.90003 90002 Read more on how to structure your webinar content. 90003 90158 How long should a webinar be? 90159 90002 In most cases, webinars last from 30 minutes to an hour. 60 minutes is enough time to have a 45 minute presentation and leave room for answering questions the audience might ask throughout the webinar on in a designated Q & A session. 90003 90002 But, the ‘usual’ webinar length is not set in stone. If you have well-structured content that will take you over an hour to present — go for it.If you have just a short presentation, TED Talks style, you can make it a webinar on demand, as audiences tend to engage with longer video content when it’s live. 90003 90050 4. Prep the tech & environment 90051 90002 Before you run a webinar, make sure you have a camera (a working laptop camera is good enough) and a working microphone with settings adjusted to the environment you’re in. Speaking of which, choose a set for your webinar — it can be your office, or even your living room, but keep it professional and ensure nobody interrupts you during the webinar.It can throw you off guard and disrupt the focus of participants. 90003 90002 To minimize the risk of some miss ups, check if your Internet connection is stable, make sure your laptop charger is plugged in, or that your computer will not start updating itself. 90003 90002 And it should go without saying — if you’re going to share your screen, do not have any unnecessary tabs open in your browser and possibly clear your desktop. 90003 90002 It’s also best to log into the webinar room 20 minutes before the scheduled meeting and check if everything goes smoothly.90003 90050 5. Attend other webinars beforehand 90051 90002 It’s hard to imagine how to prepare for such an event if you’ve never attended one yourself. Find a few seminars with experienced hosts, like industry influencers, and register now. Make notes of everything you find interesting, starting from the webinar’s landing page, to the way the speaker talks. See what you can implement in your own preparation. 90003 90050 6. Schedule your webinar 90051 90002 What is the best time to run a webinar? 90003 90002 It’s hard to pinpoint the ‘perfect’ date and time, but the rule of thumb is to schedule a webinar for the middle of the week, Tuesday to Thursday (with Tuesday as the winner).The other days are more likely to have people vacationing. Most people will only commit to one webinar per week, so you’ll be competing with other players in the field. 90003 90002 While you may assume people want to attend web seminars in the afternoon, when they’re off work, it’s not entirely true. Some statistics suggest that the time most people prefer to attend webinars is 10 a.m. or 11 a.m. Keep in mind that you’ll probably have guests from different time zones, and if you’re really far away from your targeted audience, you may even have to sacrifice some sleep to host.And, try not to schedule the seminar for lunch hours. 90003 90002 While promoting your video seminar, mention that it will be recorded — people will know it’s worth signing up even if they can not attend and that they’ll receive the recording later. 90003 90050 7. Promote your webinar 90051 90002 To run an online presentation, you need people to register for it. It’s not just the content that makes them register — it’s how you promote it. Mixing different digital marketing tools is the way to go.90003 90158 Webinar landing pages 90159 90002 Create a landing page with an invitation, that will encourage people to sign up and tell the audience everything they need to know beforehand. 90003 90002 First, write a short copy explaining the topic. In a few pointers highlight what the participants will take away from it. Then, place a signup form where your leads will leave their name and email, and finish it off with a clear CTA button — the word «register» should be enough. 90003 90002 Do not forget to introduce the hosts.It’s a nice touch that will set the foundation of your newly-built relationship. 90003 90002 And there’s the last step that you should 90019 never 90020 skip — highlight the date and time of your webinar (especially the timezone if you expect participants from all over the world). 90003 90002 Below’s an example of a webinar registration page we used for one of our webinars. 90003 90002 In this post, you’ll find more great webinar landing pages. 90003 90224 90225 90002 If you’re feeling extra fancy, when creating a landing page in GetResponse, you can add a countdown timer.90003 90228 90158 Banners, popups, ads 90159 90002 Place a banner on your website or blog in a visible spot at least a week before the scheduled date. The CTA button, again, is of the utmost importance — build a sense of urgency by using phrases like «save your seat» or «register now». Then, link it to your landing page. 90003 90002 You can promote your event in popup forms on your website if you want a quicker way to get people to register. 90003 90002 Advertise where the people are.If you know your audience’s preferred mean of communication is social media like Facebook or Instagram, create social ads that lead to the registration page. Try the GetResponse Social Ads Creator if you want to use fun templates and create video promos in no time. 90003 90158 Spreading the word 90159 90002 When you have a great following on social media like Twitter, you can use it to your advantage and spread the word, possibly gaining new followers along the way. Create a dedicated hashtag — it can engage the participants you before, during, and after the seminar and allow you to interact with them.90003 90002 Share links and tease the presentation’s content. And, just before the start of your online seminar, state that it’s about to begin — the audience will be reminded of it in real-time while scrolling their feeds. 90003 90158 Email invitations 90159 90002 You may use the webinar as a mean to build your list. But, what about the people that are already on it? Seize the opportunity and invite them to your web seminar by email. 90003 90002 Start with the subject line. To make clear what you’re promoting, consider stating it first, in brackets, like so: 90003 90249 90002 If you’re partnering up with an industry expert, do not shy away from namedropping here 😉 90003 90002 In the copy, do not just communicate the details and reiterate on the webinar’s topic.Address your prospects ‘pain points and tell them how the webinar will help. Only then you should jump into the details and write about the overall agenda, the date and time, how long will it last, and how they can register. 90003 90002 I will touch on the subject of emails one more time in a minute, but in the meantime, you should definitely check out our article on how to design great webinar invitation emails. 90003 90256 90158 How to Promote Your Webinar in 9 Easy Steps 90159 90002 Want to make sure your next webinar is a success? Promote it in 9 easy steps.In this guide, you’ll find our best webinar promotion strategies plus tips on how to sell more with your online presentations. 90003 Download guide 90050 7. Practice 90051 90002 You should not jump into your first webinar without proper preparation, with the hopes to improvise. Sure, being flexible in your presentation is an asset, but practice a lot in the days leading to your seminar to make everything smooth and sound convincing and knowledgeable. Also, everyone on your team should have a bit of first-hand experience with the webinar software you’re going to use — so it’s great to do a dry run with everyone involved.90003 90002 Keep away from last-minute tweaks and changes in your scenario. They usually make everything a bit messier and cause unnecessary stress. 90003 90050 8. Send reminders 90051 90002 As I mentioned before, there are more emails you should send than just the invitation emails. 90003 90002 On average, only about a third of the people who have registered will attend your webinar, so you should really make sure they do not forget to join you. 90003 90002 When people have registered to your event and left you their email address, it’s expected of you to, firstly, thank them for registering.90003 90002 Secondly, remind them of the upcoming seminar. 90003 90002 Marketers usually agree that the best times to send event reminder emails are a week before, an hour before, and 5 minutes before. 90003 90002 One week before encourages the registrants to mark the date in their calendar for the next week. 90003 90002 And the email sent 5 minutes before the webinar creates such a sense of urgency, that they make up for the greatest percentage of attendees. 90003 90002 Sounding both professional and personal in these emails is crucial.One of my favorite examples is an email from GetResponse’s Irek Klimczak. It asked a question in the subject line: «Will you make it today?». This line alone gave him surprising results. It generated a 42.41% open and a 3.67% click-through rate and boosted the registrants-to-attendees rate by 5%. It also received a decent number of personal replies. 90003 90050 9. Run the webinar 90051 90002 It’s time to host. Get ready and familiar with the number of attendees you’ll be dealing with. 90003 90002 Keep a glass of water nearby.Now, focus and go through the planned agenda. Do not let anything distract you — you’ve got only about an hour and there are many people excited to hear you. Good luck! 90003 90158 How to record a webinar? 90159 90002 You may want to record your webinar to repurpose it later (please, mention the recording to your audience before you begin). If so, you should find out if the webinar room has a «Rec.» button in the menu. Then, after clicking, usually the recording will be saved as an mp4 file.Also, make sure that you do not exceed the time limitations. 90003 90002 90296 If you need help recording a webinar in GetResponse, click here. 90297 90003 90002 When you’re comfortable recording webinars, consider using on-demand webinars to make your webinar available to new leads anytime, anywhere, even long after it has taken place. 90003 90158 On-demand webinars 90159 90002 When you know you’ll be hosting a webinar so good that it could be promoted and generate leads long after it has ended, that’s when you should start using «webinars on demand».90003 90002 On-demand webinars (evergreen webinars, or webinars on demand,) are the best option to extend a live webinar’s shelf live. With such webinars, there are no time-zone constraints, there’s less manual work, higher engagement potential, and they’re an ongoing & automated list building method. What’s not to love about it? See the article about on-demand webinars in GetResponse to learn more. 90003 90050 10. Follow up! 90051 90002 Now that the webinar is over, you need to follow up on it.90003 90002 If you were recording the webinar, make sure to send the recording to people who have registered, but could not attend. 90003 90002 If the attendees did not make a purchase, it does not disqualify them from being valuable leads. They may need more information. 90003 90002 Ask for feedback — you could use it in the future to improve your webinar endeavors. Provide them with additional resources to continue the nurturing process, and guide them through your sales funnel, converting them as a result.90003 90008 How to make your webinar more engaging? 90009 90002 There are many rhetorical tactics to make a speech or presentation insanely engaging, but webinars give you more (and slightly different) options to get your audience involved and listening. 90003 90002 Here’s how to engage the audience during your webinar: 90003 90024 90025 Make the waiting time more pleasant 90026 90037 90002 Greet the attendees. Mention that you’ll wait a minute for the other registrants to show up, or ask the attendees where they’re from, what industry they’re in, etc.. 90003 90024 90025 Start with introducing yourself in a relatable way 90026 90037 90002 The attendees know you’re an expert (they would not register otherwise), so make sure to show them you’re approachable — so that they can ask questions, and relatable — so that they can empathise with you, which will result in higher engagement. 90003 90024 90025 Speak with passion for what you present 90026 90037 90002 If you sound uninterested in what you preach, why should your audience care? 90003 90024 90025 Make relevant comments throughout the webinar 90026 90037 90002 Do not just read aloud what’s on the slides.Allow yourself to digress in moderation, but keep the digressions relevant to the webinar or your audience. A good-ole pop-culture reference or an inoffensive joke is also a good idea;). 90003 90024 90025 Do regular check-ins with your audience 90026 90037 90002 Pause for a minute and ask the attendees if they understand everything you’ve covered so far. Make sure they’re comfortable sharing what they’re struggling with at this point. 90003 90002 During your webinar, people might get stuck on something hard to grasp, and if a burning question pops up — answer it along the way.It will result in a sigh of relief from the audience, and they’ll be able to get back to listening carefully. 90003 90024 90025 Have the right people around 90026 90037 90002 Sometimes it’s hard to keep up with an overload of questions from the webinar attendees — that’s why you should have a dedicated moderator on board. They should regulate the chat, and direct its course in a professional way. 90003 90002 Also, if you can bring in a guest during your webinar, the element of surprise, the slight change in tone, and the additional expert to learn from, will surely get the audience’s attention! 90003 90002 Making the webinar interactive does not have to be all about you answering questions — stimulate your audience’s brains by devoting a few minutes during the webinars for a pop-up quiz.Share the answers straightaway, or make them wait until the end! 90003 90024 90025 Ask your audience for feedback 90026 90037 90002 This one has two main benefits — it will make the attendees active in the comments, and provide you with information on what you can improve for the future, or what was great (bonus benefit: good webinar feedback will make your day!). 90003 90008 How to create a paid webinar? 90009 90002 Free webinars are a great option for spreading brand awareness, generate quality leads, present an offer, or maybe even hold a meeting.But, you might be wanting to gain something more from a webinar, and you’re sure the knowledge or a skill you’ll be teaching is worth investing in. That’s when you host a paid webinar. 90003 90002 90296 Remember that your audience will expect more from a paid webinar than they would from a free one. 90297 90296 When hosting a paid webinar try to steer clear from up-selling your audience at the end. Also, a «thank-you email» afterwards will be greatly appreciated. 90297 90003 90002 You can create a paid webinar funnel in GetResponse.It’s really easy, quick and GetResponse provides you with four of the most trustworthy payment processors to choose. With a webinar funnel, you’ll also have an easier time setting up funnel stages I mentioned earlier (like a signup page, post-registration welcome email, a sales page and a confirmation page). Once these steps are set up, in the funnel you’ll be able to see how many people completed the funnel and purchased access to your paid webinar. 90003 90383 90002 For detailed instructions, click here.90003 90008 What do you use webinars for? 90009 90002 So, now it’s time to hear your opinions — what do you / will you use webinars for? 90003 90002 Let us know in the comments below! 90003 90002 By the way, we also have a few tips for you if you need to know which mistakes to avoid while creating webinars. 90003 .90000 What is a Webinar? — The Complete Definition and Guide 90001 90002 90003 From sharing valuable ideas and knowledge, through teaching and training online, up to selling products and services. Webinars have become a powerful multipurpose digital business tool. Before you take a deep dive into the «webinar ocean», let’s take a closer look at the fundamentals and discover what is meant by a webinar. To put it simply — what is a webinar? 90004 90005 90002 90005 90002 Quoting after the latest State of Webinars 2020 Report, we are talking about 627,033 webinars organized in 2019, on ClickMeeting platform alone! Those online events have gathered a total audience of 8,504,770 unique attendees all around the world.90005 90002 Where is this phenomenon coming from? Let’s take the definition under the microscope. 90005 90002 90005 90014 What is a webinar? 90015 90002 To cut to the chase, a 90003 webinar is a video conferencing and video marketing 90004 tool designed to deliver content more engagingly, in real-time. 90005 90002 Although the term itself implies the «seminar run on the web» meaning, there’s so much more to it! Webinars, packed with multimedia and plethora of interactive features, take business communication to another level.90005 90002 Armed with webinar features like screen sharing, whiteboard with drawing tools, presentation, survey, or chat, you can unlock new possibilities to share (or sell) your knowledge and expertise during timely-scheduled, super-organized online sessions. 90005 90002 Here’s a fantastic example of a webinar. Watch how 90003 Owen Video 90004 hosted his online event for ClickMeeting: 90005 90002 90005 90002 90031 90032 90005 90002 90005 90002 The fact of meeting your audience online in 90003 one virtual conference room 90004 is a win-win situation for you and your attendees.You can reach your audience scattered all around the world and anyone interested in what you have to say can get easy access to it. Regardless whether they live on another continent or just around the corner. 90005 90002 That’s why webinars are winning business solutions. 90003 Rajmund Dziemaszkiewicz, the Product Owner at ClickMeeting 90004, explains why: 90005 90044 90002 90046 In my opinion, there is no better way than webinars to effectively share your knowledge with large groups of people, regardless of where they are.90003 Knowledge sharing is now a must-do for every business 90004, and empowering leads with relevant content brings them closer to your brand. 90005 90050 90002 90005 90002 90005 90002 However, according to Rajmund Dziemaszkiewicz, the potential of webinars reaches even further: 90005 90044 90002 Many start-ups bring their MVPs to life and start to test their business assumptions on a local market. They do that locally to reduce the costs they would spend on going worldwide. To evaluate their product, they do not have to limit themselves! With webinars, they can scale up their actions and ship their MVPs globally, get meaningful insights from their prospects and leads located in different parts of the planet, and eventually convert that feedback into tweaking their product.90005 90050 90002 90003 90004 90005 90014 What are the types of webinars? 90015 90002 Yes, it’s getting more exciting! You can differentiate webinars by: 90005 90069 90070 the purpose; 90071 90070 the event types; 90071 90070 the access types. 90071 90076 90002 90005 90079 The purpose: 90080 90002 Let’s begin with defining webinars when it comes to their purpose. Depending on what you want to achieve businesswise, you can take leverage on these types of webinars: 90005 90069 90070 90002 90003 Knowledge-sharing 90004 90003 lead generation 90004 90003 webinars 90004.If you are a 90003 digital marketer 90004, this should be your weapon of choice. That sort of online events aims to share your valuable and relevant expertise with your prospects and leads. Thanks to giving away your significant insights, you have a chance to create a long-lasting relationship with your leads, and eventually convert them into customers. 90005 90071 90076 90002 These webinars are 90003 content marketing 90004 at its finest and serve as a remarkable tool to establish your position as an expert in your niche.90005 90044 90002 90103 When you think lead gen, you consider various activities to maintain high quality and convert the leads. The risk is always the same: you perform costly actions and, as a result, you generate many leads that will not convert into paying customers. Webinars, as a lead generating tool, are a very effective way to build your customer base effectively. You share your knowledge and record your presentation that you can publish as a content available on-demand to whoever drops their contact detail.As a final result, you produce content that can be a very powerful tool to generate a high-quality database that you can nurture with further content adjusted to your audience’s preferences — says 90003 Agnes Józwiak 90004, 90003 Senior Product Marketing Manager at Spartez Software 90004 . 90005 90050 90002 90005 90069 90070 90002 90003 Product demo webinars 90004. Demonstrating your product online comes in line with webinars. Taking into consideration that 90003 94% video marketers say that video has helped users in understanding their product or service 90004, and the fact that 90003 79% of interviewees admitted that watching a video has convinced them to buy a product 90004, webinars are one of the most important online sales tools in the digital landscape.90005 90071 90076 90002 Let the numbers do the talking: 90005 90002 90127 90005 90002 90005 90002 90132 90005 90002 90005 90002 90137 90005 90002 90005 90002 Another striking aspect of product demo webinars is that they work exceptionally well for the 90003 B2B sector 90004. Decision-making process (when it comes to buying business services) is longer and more complex than in the B2C reality. 90005 90002 In contrast to a B2C fast-media consumption, webinars provide a chance to take a deep-dive into a product, and that is often a decision-trigger for C-level managers in larger companies and business owners in the SMB sector.90005 90002 90148 90005 90002 90005 90002 Let’s see how 90003 ClickMeeting’s Brand Manager, Tomasz Bołcun 90004 90003, 90004 regards product demo webinars: 90005 90044 90002 90160 The more complicated your offer is, the harder becomes the final buying decision. If your leads find your product difficult, the chances of converting them into clients grow thin. You may find it frustrating that despite all your self-education resources, 90003 your leads stop somewhere in the customer journey and decide to bounce 90004.For me, running a live product demo with a webinar is a remedy here because a salesperson can answer all the questions in real-time, clear doubts or even bust myths if any of them pop-up during an event. 90003 Product demo webinars are also a great opportunity to entice leads with some special deals 90004 offered only for webinar attendees. They have all the features it takes to make your offer super-attractive and unique. 90005 90050 90002 90003 90004 90005 90069 90070 90002 90003 Online courses 90004.Over the last few years, e-learning has grown to a thriving industry, giving tremendous opportunities to sell knowledge to students and professionals around the world. 90005 90071 90076 90002 Webinars are a dream tool to 90003 monetize your know-how and expertise 90004, especially when you integrate your webinar account with services like 90003 PayPal 90004 and 90003 Moodle 90004. 90005 90002 Imagine a virtual classroom equipped with all the tools you need to have to deliver your knowledge efficiently and engagingly: presentation, video, whiteboard with drawing tools, chat and Q & A, polls, and surveys (just to name a few).90005 90189 90002 If you are interested in selling your online courses with webinars, we have a real treat for you: 90005 90002 90193 90005 90189 90002 90005 90002 Here’s what 90003 Arturo Tedeschi 90004, the world-class computational designer, says about running online courses with webinars: 90005 90044 90002 Thanks to webinars, I can reach a hundred or two hundred people at the same time. It’s about starting a new kind of relationships with people. You can talk with much more people and create a new form of dialogue with this form of communication.90005 90050 90002 Let’s get back to our Product Owner, 90003 Rajmund Dziemaszkiewicz 90004: 90005 90002 90005 90044 90002 The online education sector is in its renaissance phase right now. From solopreneurs teaching online, through small and medium training companies, up to renowned educational institutions — they are all embedding webinars into their offer. What’s more, universities are more likely to run entire courses with webinars. Thanks to this technology, they can reach more students than ever before.90005 90050 90002 90005 90002 90005 90069 90070 90002 90003 Onboarding and training sessions 90004. This is where medium and large companies benefit from webinars and video conferencing the most. With branches located around the region, the country or the continent, there’s no other way to conduct onboarding or training sessions of the new employees, and then going online with the entire process. 90005 90071 90076 90002 Organizing webinars for training purposes 90003 saves time, effort, and money 90004 that enterprises used to spend on traditional offline training sessions.Instead of burning resources on business travels or hiring venues, you can run it all in one virtual conference room. 90005 90002 Take a look at Nest Bank’s experience: 90005 90044 90002 Today, if we had to come back to stationary training events, we would have to organize 16 large sessions in 16 different regions. It would take ten times longer to achieve it, not even mentioning the travel costs, venues, accommodations, and so on 90236 — 90237 says 90003 Krzysztof Grodecki from Nest Bank 90004 90236.- 90237 Instead of wasting two weeks of our time, we spend only one day to do this all with a single webinar! 90005 90050 90002 90005 90002 90005 90079 The event types 90003 90004 90080 90002 OK, as soon as you know your purpose, it’s time to analyze the types of webinars you can organize to achieve your business goals. 90005 90002 We distinguish three types of events: 90005 90002 90003 1) Live webinars 90004. A classic and most popular version of webinars. You schedule your online event to happen at a specific time, and then you meet your audience live.90005 90002 The main advantage here is about 90003 real-time interaction with your webinar attendees 90004. It gives you a chance to make the most of two-way communication via a chat window. It also allows you to receive 90003 instant feedback 90004, especially when you explain a complex topic, and you need to make sure that everything you said is clear to everyone. 90005 90002 Live webinars are an ideal match with: 90005 90069 90070 90003 Onboarding and training 90004 purposes because you can evaluate how your trainees absorb your insights as you move along.90071 90070 90003 Sales and product demos 90004 as they open an opportunity to maximize your impact on your audience and influence them to make a final purchase decision. 90071 90076 90002 The problem with live webinars is that 90003 not all of your registrants show up at the live event 90004. It has nothing to do with the quality of your offer. On the contrary — it has everything to do with the lack of time we’re all facing in today’s crazy world. 90005 90002 Do not give up on the people who did not join your event.There are two compelling ways to reach them with your content. 90005 90002 First, you send them the 90003 recording of your webinar 90004. 90005 90002 Second, you go for: 90005 90002 90003 2) On-Demand Webinars. 90004 In this option, you can anticipate that your audience is utterly busy, and pre-record your webinar to release it to your contacts, leads, or students so 90003 they can watch it anytime and anywhere they want 90004. 90005 90002 This way, you’re letting yourself go from being present at each webinar as a presenter, and let your audience watch and listen to your presentation whenever it suits them.It’s a win-win situation! 90005 90002 Watch this video to learn how to create an On-Demand Webinar: 90005 90002 90005 90002 90303 90032 90005 90002 90005 90002 On-Demand Webinars will do the trick for all purposes, but if you aim at 90003 generating leads 90004 with your content and 90003 running online courses 90004, you should certainly employ them to your webinar tactic plan. Releasing several on-demand events to the digital stratosphere will save you the time you would spend on hosting numerous live events.90005 90002 90005 90002 90003 3) 90004 90003 Automated Webinars. 90004 Yes, automation is a buzzword nowadays. Why? Because we’re all going around the clock to achieve our business results and automation takes the repetitive and mundane work off our shoulders. 90005 90002 Unlike on-demand events, you schedule Automated Webinars to take place at a specific day and hour (in what it resembles live webinars). However, just like in on-demands, you need to 90003 record your webinar first 90004, and then compose it with some 90003 additional video materials 90004, a 90003 survey 90004, and a custom 90003 Call-To-Action button 90004.90005 90002 Here’s how to do it in real life: 90005 90002 90005 90002 90337 90032 90005 90002 90005 90002 The automation does the rest for you. Imagine creating twenty lessons of your online course as automated webinars. They will gather your students at a particular time, but you will not have to be in the webinar room physically to host the entire thing. 90005 90002 90005 90079 The access types 90080 90002 It’s the last aspect of distinguishing types of webinars. As the above title suggests, it’s all about the way you want your attendees to access your online event.90005 90002 Here, you need to choose from: 90005 90352 90070 90003 Open to all events. 90004 This option gives your attendees a chance to join your webinar 90003 for free 90004. Works great if you want to inspire and share knowledge to enhance your brand awareness and generate leads. 90071 90070 90003 Token- or password-protected events. 90004 It’s an excellent choice if you do not want to go public with your content and limit it with passwords or tokens. That goes to companies internal training events with sensible data or sharing specific knowledge only with your sales qualified leads or customers.90071 90070 90003 Paid webinars. 90004 Remember the part about monetizing your expertise? Here’s how! By choosing a paid event access type, you set an entrance fee to your webinar and make money on your valuable content. 90071 90367 90002 Bear in mind, that you can create 90003 Live, On-Demand, and Automated Webinars as paid events 90004. 90005 90002 90005 90014 What is the webinar software? How does it work? 90015 90002 Okay, now you are fully aware of why to go for webinars and what types of online events you can run to achieve your business goals.90005 90002 But to do that all, you will need a tool. 90003 Webinar software is an application designed and developed to keep all your video conferencing and webinar activity under one roof 90004. 90005 90002 It’s a platform where you create your webinar account, and manage all your online events — from integrating with useful tools like Google Analytics, PayPal, HubSpot, Slack (and much more), scheduling your Live, On-Demand, and Automated Webinars , inviting your audience and sharing your content on 90003 social media 90004, up to exporting contacts to your 90003 CRM 90004, and analyzing your webinar efforts.90005 90002 ClickMeeting is a 90003 browser-based webinar software 90004 which means you do not need to install anything on your device to run webinars and your video conferencing actions are secure. 90005 90002 90005 90014 Instead of a summary — webinar cycle method 90015 90002 In terms of delivering sales and marketing results, webinars have been regarded as a video content marketing format that fits into each stage of the 90003 sales funnel 90004. 90005 90002 But webinars have grown to be a stand-alone business, and there is much more to achieve with them than within a traditional, linear funnel.90005 90002 That’s why, in ClickMeeting, we have come up with an 90003 alternative concept for webinars 90004 which no longer leaves you with the plethora of features and integrations. Instead of telling you «90236 hey, there you go — it’s a platform with plenty of tools and ingredients, now feel free to deal with it» 90237, we have come up with a different approach. 90005 90002 And that’s building 90003 use case scenarios and cycles 90004 to achieve growth with webinars. 90005 90002 We called it 90003 webinar cycle 90004, which is a 90003 step-by-step blueprint 90004 bringing together features, integrations, and 90003 automation 90004.Starting up with webinars is now easier than ever. Are you ready? 90005.90000 6 Fundamental Metrics to Measure Your Webinar Success 90001 90002 90003 It’s no secret, webinars are an incredibly effective marketing and sales tool! According to our State of Webinars 2019 report, 87% of businesses use webinars to help market their products. However, 79% of the people surveyed admitted that a brand video (like a webinar) convinced them to purchase an app or piece of software. 90004 90005 90002 90005 90002 It does not matter whether your company hosts training sessions, conducts live product demos, or runs other projects.You’ve already experienced the amazing marketing and sales power they provide to your business. But have you ever stopped thinking about the best ways to measure webinar success? 90005 90002 If so, this article is perfect for you! First, we’ll discuss what webinar success really means to you and your company. Then we’ll outline six metrics you should measure to evaluate the success of its webinars. Sound like a plan? Let’s get started! 90005 90002 90005 90014 What Does «Webinar Success» Mean to You? 90015 90002 Before you measure webinar success, determine what success looks like for you and your organization.Why are you hosting webinars? If your goal is to raise brand awareness, measuring sales after each event will not give you a good idea of ​​success. Instead, you’d want to track metrics like registrations, attendance, and social media mentions. 90005 90002 Once you’ve identified you goal for each webinar, you can then choose the right metrics to measure. 90005 90002 90005 90014 6 Webinar Success Metrics Worth Measuring 90015 90002 Now that you’ve determined what webinar success looks like, begin to choose metrics that showcase the success level.90005 90002 The six metrics listed below are important no matter what goals you’ve set. Whether you’re hoping to enhance brand awareness or sell more product, the following metrics will tell you if you’re on the right track. 90005 90002 90005 90030 1. Registrations 90031 90002 Registrations in an important metric for all webinar hosting companies. There are many reasons for this. First, if no one registers for your event, no one will attend it either. And if no one attends, what’s the point? You might as well spend your time on other company initiatives.90005 90002 Second, when a person registers for your webinar, they have to provide their credentials. You can then use them (as long as you follow GDPR guidelines, of course) to market to them in the future. Even if they do not actually attend the live event they registered for. A registration is a lead, regardless of what a person does after registering. 90005 90002 And third, the number of registrants will give you valuable insight into your event promotion tactics. A low number of registered attendees could be caused by many different factors, chief among them being a poor marketing strategy.90005 90002 If your company is having a hard time marketing its webinars, do not worry! We have a few tips to help you develop a solid promotional strategy and boost registrations. 90005 90002 90005 90042 How to Boost Registrations 90043 90002 Ready to generate more leads and boost registrations? Then you need to learn how to market your live events effectively. Here’s a quick rundown of everything you need to know: 90005 90046 90047 90002 90003 Social Media. 90004 Sites like Facebook, Instagram, and Twitter are excellent places to promote your upcoming webinar.Make sure you use these social media networks and let your fans know about your live event. 90005 90052 90047 90002 90003 Email Marketing. 90004 An email is another fantastic tool in any webinar marketer’s toolkit. Message your contacts and let them know about your live event. Email is also a perfect «reminder» avenue for registrants. Once a prospect registers for your webinar, make sure to send them periodic reminders about the actual event. 90005 90052 90047 90002 90003 Paid Advertising.90004 Depending on the purpose of your webinar, paid advertising can help boost registrations. Both Facebook Ads and Google AdWords will allow you to craft targeted messages. Be sure to track the results and only invest in winning strategies. 90005 90052 90065 90002 In general, the right balance between social media, email marketing, and paid advertising will help your company effectively market its webinars and boost registrations. 90005 90002 90005 90030 2. Attendees 90031 90002 Like we mentioned earlier, you can not have a successful event if no one shows up for it.That’s why tracking attendance to your webinars is so vital. So have a look at important webinar statistics like your conversion rate. In this context, it refers to the number of people who attended your event compared to the number who registered for it. 90005 90002 The statistics can be found by dividing your attendees by your registrants and multiplying that figure by 100. For example, if 50 people registered for your live event but only 20 attended, your conversion rate would be 40%. Divide 20 by 50, multiply by 100, and express it as a percentage.90005 90002 90005 90042 How to Increase Attendance 90043 90002 If your attendance numbers are subpar, there are a few things you can do to improve them: 90005 90046 90047 90002 90003 Email Marketing. 90004 An email is a great tool to use to remind registrants about your upcoming webinar. Life gets busy and people will forget about your event if you do not send them email reminders. 90005 90052 90047 90002 90003 Company Branding. 90004 The branding of your webinar registration page can have an effect on attendance as well.Just because someone expressed an interest in the webinar topic and signed up for the event, it does not mean they will attend. A lousy looking webinar registration page may make them believe your company is unprofessional. If registrants get this feeling, they’ll be much less likely to attend. Fortunately, ClickMeeting platform makes it easy to craft beautiful registration pages as well as webinar waiting rooms, and even post-event thank you pages. 90005 90052 90047 90002 90003 Webinar Timing.90004 Lastly, a disappointing conversion rate may be the result of poor webinar timing. If your company is hosting its events at the wrong time, determine how many folks are viewing your On-Demand Webinars. If a high percentage of registrants views your events on-demand rather than live, you may want to consider hosting your webinars at a different time of day. 90005 90052 90065 90002 90005 90030 3. Survey Results 90031 90002 Attendee feedback is one of the best ways to measure webinar success.An engaged audience will be more than willing to answer the questions on your polls and surveys. If they’re not, you could have targeted the wrong group of people or that your attendees just did not find your content interesting. 90005 90002 When you do receive responses to your polls and surveys, make sure to take that feedback into account for future webinars. What did your audience think of your event? Did they learn what they hoped they would? Do they have suggestions about what you can do better? Which parts of your presentation did they really enjoy and connect with? 90005 90002 If you can get answers to these questions, you can use them to craft better webinars in the future and (hopefully!) Propel your business forward faster.90005 90002 90005 90042 How to Get More Survey Responses 90043 90002 In-webinar polls are a great way to engage attendees in your presentation and make sure your content is right for them. But post-webinar surveys are important too. Here’s how to ensure your surveys are successful: 90005 90046 90047 90002 90003 Keep Your Surveys Short. 90004 Your attendees do not want to answer a mountain of questions after your webinar. Present only a few queries and if you use multiple-choice tests, limit the number of answers to four or less.90005 90052 90047 90002 90003 Ask the Right Questions. 90004 You want to ask questions that are both easy to answer and provide valuable insights. Queries like «How did you find out about this webinar?» «How did you enjoy your webinar experience?» and «What other subjects are you interested in?» are good questions to ask. 90005 90052 90047 90002 90003 Include a Comment Section. 90004 Conclude your survey with a comment section that allows each attendee to share their unbridled thoughts and ideas.This unedited feedback can be very valuable. 90005 90052 90065 90002 90005 90030 4. Chat Interactions 90031 90002 Another clear indicator of attendee engagement and overall webinar success is chat interactions. If your webinar software of choice includes a private chat feature, you’ll have access to a wealth of potential knowledge! 90005 90002 You’ll be able to tell if your audience is engaging with your content and if it makes sense to them. You’ll also be able to better understand your audience and the questions they have about your webinar subject.You can then craft more informed content in the future. 90005 90002 90005 90042 How to Encourage Chat Engagement 90043 90002 Chat statistics can be a great way to measure webinar success. But not every attendee will jump at the chance to chat with you or your team during your webinars. You may need to encourage them to do so. Here’s how: 90005 90046 90047 90002 90003 Let Them Know About the Chat Feature. 90004 At the beginning of your webinar, inform attendees they can use the chat feature to ask questions.90005 90052 90047 90002 90003 Offer Incentives for Active Participants. 90004 You may decide to offer a small incentive to anyone who uses the chat feature during your webinar. This will encourage attendees to voice their opinions or concerns during your broadcast. 90005 90052 90047 90002 90003 Host a Q & A Session. 90004 A Q & A session towards the end of your webinar is another great way to encourage the use of the chat feature. It will also give you valuable insight into what your audience wants to learn more about.90005 90052 90065 90002 90005 90030 5. Performance Ratings 90031 90002 Really want to measure webinar success? Ask your audience to give you a performance rating after your event. It’s similar to a post-webinar survey but is structured more like an Amazon review. 90005 90002 Attendees can rate the webinar host’s performance by giving one or five stars. Make sure to ask them to leave a comment addressing their likes, dislikes, and suggestions. It will let you learn about your audience and how to improve your presentation, and an overall feel for your webinar success.90005 90002 90005 90042 Boost Performance Ratings 90043 90002 There are many, many things you can do to boost your performance ratings. But each of them rests on these three foundational concepts: great content, a smooth delivery, and an intuitive interface. Let’s briefly look at each of these: 90005 90186 90047 90002 90003 Great Content. 90004 In the end, it all comes down to quality content. If your audience does not care about the subject matter and / or topics you cover, it will be impossible to score a high-performance rating.So, put as much effort as possible into crafting exceptional content. 90005 90052 90047 90002 90003 Smooth Delivery. 90004 Yes, great content is the most important thing. But your delivery of that content also plays a significant role. Make sure you know your webinar topic like the back of your hand. Do not be afraid to practice your delivery before going live. The more presentations you give, the better your delivery will get. 90005 90052 90047 90002 90003 Intuitive Interface. 90004 It’s important that you choose a quality webinar software that both looks great, has all the features you need, and is easy to use for your attendees.ClickMeeting is a highly rated tool and can be used for free for 30 days. Give it a try and see if it meets your company’s needs. 90005 90052 90205 90002 90005 90030 6. Actions Taken 90031 90002 You can measure webinar success by assessing the actions that attendees take (or do not take) after viewing your presentation. What’s an «action»? It could be anything — purchasing an online course, connecting with your company on social media, downloading an eBook or completing a survey. 90005 90002 The point is, every webinar should include a Call-To-Action (CTA) of some kind.And you can measure webinar success by calculating the percentage of your audience that took the action you asked them to. 90005 90002 90005 90042 Encourage Attendee Action 90043 90002 Simply including a CTA in your webinars is not enough. You need to make it as enticing as possible so that your audience feels compelled to click on it. Here’s what we recommend: 90005 90046 90047 90002 90003 Know Your Audience. 90004 It will be extremely hard to craft a high-converting CTA if you do not understand the people you want to click on it.Get to know your target audience- what they like and dislike, the way they think and talk. Write your CTA in a way that will entice them to take action. 90005 90052 90047 90002 90003 Always Offer Value. 90004 What will your audience gain by clicking on your webinar CTA? It needs to be something valuable for them to even consider clicking on it. To up the value factor, consider offering a special incentive for those who follow through and take the desired action. For example, you could give away a free eBook to everyone who likes your company’s Facebook page.Or offer a limited 20% discount on your product if attendees purchase within a certain time frame. 90005 90052 90047 90002 90003 Test Your CTA. 90004 Lastly, you need to test your CTA for effectiveness. Is it connecting with your attendees? If not, make changes. Sometimes even the smallest things can make all the difference. But you will not know unless you test different CTA variations. 90005 90052 90065 90002 90005 90014 Your Turn 90015 90002 It’s important to measure webinar success.If you do not, how will you ever know if all the effort, time, and money your company invests in them is worthwhile? Answer: you will not. Fortunately, now you know exactly how to measure webinar success. Just take a look at the six metrics outlined in this article: registrations, attendees, survey results, chat interactions, performance reviews, and actions taken. Good luck! 90005.90000 What is a Webinar? | ezTalks 90001 90002 Webinar is generally interpreted as a seminar or other presentation that takes place on the Internet. The webinar definition is true, but actually, a webinar is more than that. Webinars provide a dynamic and interactive space for the participants to ask questions, respond to polls & surveys and get to know their webinar hosts on a personal level. They give the ability to interact, discuss, send and receive information in real time.When done correctly, it’s a powerful tactic that can position you as an expert in your field, allow you to connect with your target audience, train new employees, as well as fuel business growth. Webinar seems to be a strategy to tick all the boxes. 90003 90004 ezTalks- Best Webinar Software 90005 90006 90007 All-in-One Webinar Solutions 90008 90007 Fluent HD Video / Audio & IM Chat 90008 90007 Screen Sharing and Whiteboard 90008 90007 Rebranding and Reporting 90008 90007 Recording and Online Playback 90008 90017 Sign Up Free Now 90004 90019 1.Four 90020 90019 Main 90020 90019 Types of Webinars to 90020 90019 Boost 90020 90019 Your 90020 90019 Business 90020 90005 90002 It can be said that every field does webinars these days. But that does not mean the world is too saturated with them. Instead, webinars have become an essential ingredient in today’s world. You’ve probably been hearing a lot about webinar while have you ever heard that you can get twice the result with half the effort if you can use the right webinar type.Just at this moment, you may come up with a question- how many webinar types are there? Generally, webinars are divided into four types, including Live Webinar, Automated Webinar, On-demand Webinar and Paid Webinar. 90003 90002 90003 90002 Before we jump right into things, let’s make sure everyone is on the same page about the definition of each webinar type. 90003 90038 90019 1) Live Webinar 90020 90041 90002 A live webinar is a live seminar conducted online that is hosted by the organizer with attendees to join in a virtual room to watch and listen to the presentation.Live Webinar means real-time interaction. It allows participants in different locations to see and hear what information the presenter is delivering and interact by sending instant messages, answering polls and voting, sharing a screen or whiteboard and so on. A live webinar is more than a webinar, but the way to engage others with various video conferencing tools simultaneously. 90003 90038 90019 2) Automated Webinar 90020 90041 90002 Simply put, an automated webinar is a webinar that is prerecorded and live simulated so that you can host anytime with minimal resources.It means that you can be more leveraged and free as the webinar you uploaded will start at the scheduled time automatically that you set in advance. Then you are in a position to take all the time you need to create the perfect webinar before you decide to upload it for the mass. It is possible to edit the best shots from multiple versions so you get the most impressive version. Obviously, this would be impossible to do live. 90003 90038 90019 3) On-Demand Webinar 90020 90041 90002 What if some of your audience could not attend on time? What if they missed it because of their work hours, or because they live in a different time zone? No worries! On-demand webinars unlock a fast & easy way to ensure that your valuable webinars can be seen at any time, anywhere.Never again lose viewers because of timing issues. The same content can be used over and over again, even with new viewers. 90003 90038 90019 4) Free / Paid Webinar 90020 90041 90002 Free webinars offers you opportunity to let the audience join the event at no cost, particularly great for leading generation and building brand awareness. Till now, webinar is not only a free channel to reach, educate and engage your audience, but also proves to be extremely profitable ventures and even work as part of a larger sales funnel.Paid webinars, on the other hand, are webinars where your audience pays to participate. They’re not primarily for sales but to actually teach a valuable skill or provide in-depth information that you usually fail to get from free webinars. 90003 90002 As time goes by, people’s needs constantly keep growing. Then, Webinar Series feature has been adopted in some webinar software and supported by plenty of users who want to host a series of webinars but reduce the complicity of registration process.90003 90038 90019 Webin 90020 90019 ar Series 90020 90041 90002 Webinar Series can run on pre-recorded webinars or live ones. Have you ever met with the situation that you need to host a webinar containing several parts which are coherent? Fortunately, a series webinar can be compose of multiple webinars. Basically, it is a set of multiple live webinars, multiple automated webinars, or a combination of both. It is able to create a webinar series for no matter online courses, marketing events or other activities, which can be scheduled at multiple dates and times.But only a one-time registration is needed for all webinars in the series. The simplicity appeals to more hosts as well as the audiences. 90003 90002 All the webinar formats are interconnected. For example, the live webinar that has been recorded can be edited to the best and transformed into an automated webinar or on-demand webinar. For another example, the combination of paid webinar and automated webinar makes you get revenue around the clock even you’re absent when the webinar is running.You can test and see which formula works the best for you. Luckily, currently, some webinar platforms like ezTalks Webinar, supports all the webinar types mentioned above. 90003 90004 90019 2. 90020 90019 Elements of a Webinar 90020 90005 90002 There are certain elements that you should map out in your webinar that you may want to start from scratch. Regardless of what kind of webinar you are going to conduct, it must have the following vital elements: 90003 90002 90003 90038 90019 1) Equipment 90020 90041 90002 90019 a) Device.90020 Any webinar should run with the help of a device like a PC, a Mac or an Android / iOS mobile device. Nowadays, you can also do it with one of the video conferencing devices launched by some brands like ezTalks. It proudly published some all-in-one devices integrated with everything you need for webinar hosting. 90003 90002 90019 b) 90020 90019 Headsets. 90020 The organizer and all presenters will need headsets- telephone headsets if your webinar tool supports a phone bridge, or computer headsets if your tool supports integrated web audio.90003 90002 90019 c) 90020 90019 Microphone. 90020 You can rely on the built-in microphones in your laptop or desktop computer or use external mics. To achieve the best audio performance, you should equip yourself with a high-quality speakerphone. 90003 90002 90019 d) 90020 90019 A power cord. 90020 No matter what device you’re using for a webinar, you need to ensure that the meeting will not be interrupted owing to being out of power. 90003 90002 90019 e) 90020 90019 Network connection.90020 The network connection plays a critical role in hosting / joining a webinar. The more stable and faster network connection you get, the more seamless communication can be achieved and guaranteed. 90003 90038 90019 2) Roles 90020 90041 90002 There are multiple roles available for a webinar: host, panelist, presenters and attendees. 90003 90002 90019 a) 90020 90019 The host. 90020 The host of the webinar is the user who the webinar is scheduled under. The host has the complete permissions to manage the webinar, panelists, presenters and attendees and all of its settings.90003 90002 90019 b) 90020 90019 The panelists. 90020 The panelist is like a guest speaker of a webinar who can view and turn on video / audio. What other features are available to the panelists depend on the webinar platforms that you choose. 90003 90002 90019 c) 90020 90019 The presenters. 90020 The presenter is a person who introduces the contents and conveys the information in a particular virtual event. 90003 90002 90019 d) 90020 90019 The participants. 90020 The participants are view-only attendees.They can interact with the host and the panelists through the text chat or Q & A as long as the chosen webinar platform supports. 90003 90038 90019 3) Webinar Solutions 90020 90041 90002 A webinar solution must be an indispensable element in a webinar. Whether you’re a business, an organization, a start-up, or an individual- you want to find the right webinar solution that can cover your needs. The tools like screen sharing, whiteboard, polls & survey and etc. provided by the webinar solutions contribute to a successful and coherent webinar.Only with the right webinar tools, can you engage your audience and create a meaningful connection with webinar participants. So, it’s important to choose carefully. But how to find the best for your own needs? Click here for further reading. 90003 90038 90019 4) Content 90020 90041 90002 Every webinar definitely contains content. It is totally impossible that no content is available in an online presentation. Actually, what content you will present depends on your ideas. No matter how good the webinar software you use, if the content you prepare is dryasdust, it still fails to make for a successful webinar.This is a branch of learning- you should know who would attend, and then deliver information that they want. It’s nice if you can be entertaining along the way, but what’s really vital is to deliver valuable information that people want and make it woven into your webinar content. 90003 90004 90019 3. 90020 90019 Status Quo of Webinar Hosting 90020 90005 90002 Webinar has been around for years- but, far from being yesterday’s news, it seems its popularity is still on the rise.A quick search on Google Trends reveals that the search term ‘webinar’ has steadily and inexorably grown from 2004 to the present day. 90003 90002 90003 90002 According to the overwhelming majority of the reports, when it comes to captivating your audience, professionals find videos, webinars and interactive content come to be the most engaging content types. These types of content are entertaining and created with the aim to keep the audience’s interest. Instead, the least engaging forms of content are merely static and text-based- ebooks / white papers, blogs and press releases.As can be seen, webinars that can embed the videos and interactive content must enjoy a promising market prospect. 90003 90002 As we know, webinars work across industries. But what industries produce the most webinars? ezTalks has run the webinar services for quite a long time. Webinar data below are from the most recent 1000 among thousands of webinars hosted with ezTalks. According to the data we have gotten from ezTalks Webinar’s users since its webinar service is launched, 43% of users host webinars to improve training and online learning retention, covering the largest portion.The following is that 29% of the users regard webinars as the way to engage a large remote audience for corporate communication. It is equally important that 28% of the users interviewed use webinars for marketing. Additionally, a survey by MarketingProfs found that 70% of marketers view webinars as effective or very effective at generating qualified leads. 90003 90002 90003 90002 For further analysis, there are three use cases that come up the most frequently- marketing, training and continuing education- and many organizations carry out all three.The vast majority of respondents using webinars for marketing run more than 100 webinars in the last year, with up to 86%. While 80% of the organizations, institutions or individuals providing training webinars produce up to 100 webinars in the last year. All these present the great popularity of webinar hosting, especially in the marketing, training / online education and communication sectors. 90003 90004 90019 4. 90020 90019 Webinar Trends 90020 90005 90002 2018 saw the continued growth of webinars as an integral part especially in the B2B marketing mix and a regular online communication tool for the modern business.2019 promises to be an even bigger year with trends already sprouting up amongst leading webinar platforms. From an increased focus on personalization to emphasis on data and experience, there will be a wide range of trends to keep an eye on. Here are the major trends that require your attention: 90003 90002 90019 a) 90020 90019 Webinars as part of a larger marketing funnel. 90020 90003 90002 Marketers commonly regard webinars as an extremely effective piece of top-of-funnel content, and a great way to generate lists of highly motivated and engaged prospects.The webinars are designed to move people through the entire customer lifecycle — from unaware prospect to a loyal customer. It is predicted that we’ll continue to see marketers incorporating webinars into larger marketing efforts across more and more multiple platforms. 90003 90002 90019 b) 90020 90019 Inbound marketing to attract targets. 90020 90003 90002 Attracting an audience is often a big challenge for webinar creators. More audiences mean more opportunities. We predict that new creators will become savvier about this in 2019, utilizing inbound marketing techniques that include email, webinar content marketing, social media and more to generate buzz around your own webinar hosting.90003 90002 90019 c) 90020 90019 Webinars as an internal training tool. 90020 90003 90002 According to the famous 90207 Webinar Benchmarks Report 2019, 90208 89% of those offering webinar-based training say they can easily grow their programs. 96% of those who have been investigated and used webinars for training plan to increase the number of webinars they produce in the next 12 months. More and more people have been catching on for some time to the fact that using webinars for online training is both effectively and efficiently- and for less money, too.As online learning grows in acceptability, it is possible that even more conservative industries will start implementing webinars to train large groups of employees around the world or more organizations and institutions use them for online education to improve their skills. 90003 90002 90019 d) 90020 90019 On-demand is a must. 90020 90003 90002 With the faster and faster pace of modern life, people may be quite busy with their task at hand. Consequently, though they are eager to join the webinar and get access to the information they need, they still fail to do that for having no time.There is no doubt that your audience decides what they view, but especially when they view something. Then, by making your presentation available on-demand, you can use webinar elements to continue to collect valuable data and satisfy those audiences. 90003 90002 90019 e) 90020 90019 Simple but safe. 90020 90003 90002 Registering for each webinar must be as simple as possible, but safe and compliant with the GDPR law, a piece of EU legislation. What the people still strive to do is make the world safe for exchanging digital information.Besides, according to the study conducted by Blue Research, four out of five, or 86% of users feel bothered when they’re prompted to create new accounts on each website, and this percentage is growing over the years. That is to say, the easier the webinar registration process is, the more audiences will join the event. 90003 90002 Most of all, it can be predicted that webinars will still thrive and continue to be a preferred method of connecting with audiences well into 2019 and beyond.90003 90004 90019 5. Brief Summary 90020 90005 90002 In an extremely noisy and fast-paced world, people pursue efficiency and effectiveness, so only the best way to achieve your goal will stand out. However, webinars should act as both the tip of the spear in breaking through such noise, and as a medium that keeps your goal going, no matter in the past, at present or in the future. Hope you can better know about the webinar meaning after reading «what is a webinar» and put the theory into practice to achieve your goals! 90003 .